| Module code | BEM 314 |
| Qualification | Undergraduate |
| Faculty | Faculty of Economic and Management Sciences |
| Module content | The role of marketing research, the process of marketing research, interpretation of secondary research, qualitative research, survey research, observation, measurement and attitude scaling, questionnaire design, sampling design and sampling procedures, basic data analysis, descriptive statistical analysis, interpretation and reporting of results, research report writing. |
| Module credits | 20.00 |
| Programmes |
BCom Business Management
BCom Economic and Management Sc BCom Informatics: Information Systems BCom Marketing Management BCom Recreation and Sports Management BA Option: Sport and Recreation Management BA Visual Studies BConsumer Science Clothing: Retail Management BConsumer Science Foods: Retail Management BConsumer Science Hospitality Management |
| Service modules | Faculty of Humanities Faculty of Natural and Agricultural Sciences |
| Prerequisites | BEM 110; BEM 212 GS and STK 110 |
| Contact time | 3 lectures per week |
| Language of tuition | Both Afr and Eng |
| Academic organisation | Marketing Management |
| Period of presentation | Semester 1 |
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